The Resonance Marketing Framework

A design thinking approach to building an engaged digital audience.


How can marketers reach the right audience at the right time to inspire action?

It’s noisy out there. Americans are exposed to an estimated 4,000 to 10,000 ads per day. How can marketers break through with a relevant message across the many touchpoints of the always-on digital consumer? The answer is resonance marketing, which delivers a better understanding of customer needs, and better understanding of which experiences are valuable to them.

Get our in-depth framework and learn how to connect deeply and powerfully with your buyers.

What you'll learn



How to discover the best audience for growth potential



How to craft content that matters to your audience



When and where to interact with your audience for maximum impact



Which metrics indicate success to fail forward and compost ideas into the roadmap


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